The wedding dress is one of the most traditional garments with a long history and a deep symbolic meaning. The traditional color of wedding dresses in the Western world is white in all its shades. The color white represents purity, clarity, innocence, cleanliness, levity, light, goodness, virginity, godliness, faith, and life.

This general idea will endure in the years to come. But over the past few years, the bridal fashion market has distinctly changed and has become much more diverse. Besides their white dream creations, many fashion designers create wonderful wedding dresses in pastel colors, elegant darker or vivid colors or use colorful accents and appliqués. Even black wedding dresses have been becoming popular lately.
Accessories like colorful sashes or little jackets are becoming rich and elaborate, so that every style can be served. You have plenty of elegant options to create a more colorful dress.

BOTTOM LINE: An elegant white wedding gown is one option, but nowadays you can also make a sassy and unconventional statement by choosing a colored wedding dress! Especially in the event of a themed wedding or a destination wedding – for example, a beach wedding, anything is possible!

THE KEY TO FINDING YOUR SHADE? Knowing your skin tone.

  • Your skin is fair
    You'll look best in yellow-ivories and warmer natural colors which are more flattering to a pale complexion. You should probably avoid stark white as it can make you seem pale.
  • Your skin is medium with pink undertones
    Opt for creamier colors
  • Your skin is medium with yellow undertones
    Try diamond whites or champagne
  • Your skin is dark
    Lucky you! Most shades of white will complement your skin. If you have yellow or olive undertones, though, stay away from yellow-ivory dresses. Try stark white or rum pink.


Wedding dresses can be made out of many different fabrics. Your and your designer’s choice of fabric is determined by many factors, for example, dress style and cut, body type, price, season and the formality of the wedding. Basically, the fabric and texture should suit your personality and underline your individuality. Each material can create a distinct effect, so the same style can look and feel different depending on the material chosen. A certain fabric can serve a specific function. For example, a fabric can supply form and volume to support an overskirt, be a great base for embroideries, serve as a drape or just add a lustrous gloss.

If you want your gown to have a light, soft, transparent and very feminine look, you might want to choose a soft floating fabric like Organza, Batiste, Chiffon, Georgette, Crepe or a light Silk.
In spring and summer, lighter wedding fabrics like Batiste, Chiffon, Cotton and Silk are advisable, while fabrics like Brocade, Silk or Velvet are preferred in fall and winter time.

When searching for your dream gown, please remember not only to choose comfortable fabric, but most important a crease-free material, so the elegance and distinctiveness of the dress remain throughout your wedding day.

Please have a look at the fabric section in our dress encyclopaedia, where we provide detailed descriptions of the fabrics mostly commonly used in the wedding industry.