Alberta Ferretti

Alberta Ferretti (Cattolica, 1950) is an Italian fashion designer and dressmaker. Her showroom is in Milan, Italy but her studio is in the picturesque village of Cattolica, near Rimini, Italy.

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In 1968, Alberta Ferretti opened her first little boutique, called Jolly, in Cattolica. She designed a first collection in 1973 and was co–founder of Aeffe (a clothing manufacturer and distributor) in 1976. She began showing seasonal collections on runways of Milan, Italy, in 1981. She launched Ferretti Jeans Philosophy in 1989, renamed Philosophy di Alberta Ferretti in 1994. In 1994 she renovated a 13th–century castle into the Palazzo Viviani hotel in Montegridolfo.

In October 1993 Ferretti presented clothes reminiscent of The Great Gatsby for the Milan ready-to-wear shows. One of her designs was a long and trim gingham dress, in pale blue. A flapper showed a beige crocheted dress styled just above the knee. Her renditions of the toga for the production were diverse. They were simple gowns, some of them short, others long and draped.[3]

Ferretti extended her the breadth of her company outside of Italy beginning with the acquisition of a building at 30 West 56th Street in New York City. She started Aeffe U.S.A., which produced and distributed clothing by Moschino, Rifat Ozbek, Jean Paul Gaultier, and Narcisco Rodriguez.[4] Aeffe is owned by Ferretti and her brother, Massimo.[5] The locale also became the hub for marketing her own collections.

Ferretti is known for her designs featuring twisting, tucking, and draping techniques. Her style employs a subtle layered look, sometimes showing a hint of hand-beaded gauze which extends slightly beneath the hem of a wool dress. The erotic qualities of the chiffon and jersey fashions she introduced for her spring 2008 fashion collection is evident in the look of her dresses. Many of them are cut high in the front and draped low in the back. Her target customer is the cocktail crowd. Specifically the dresses are party frocks, above the knee, and enhanced by rhinestone rosettes and armour-like chain mail. Feretti's collection includes pleated bubbled coats, toga-like minidresses and skirts, and a sparse number of gowns of soft mint green and white hues.

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